Adidas the international athletic brand took a step forward with a fresh and pioneering digital marketing approach. It changed the advertising pace, and as a professional networking platform, LinkedIn started its social media campaign where it asked its “CONNECTIONS” – what they are in it for? Apple isn’t the world’s first trillion … All you need to know about the avant-garde Snapchat Marketing, The Ultimate Beginner’s Guide on How to Create Website Using WordPress. Decoding the best social media marketing campaigns of 2019, 10 functional tips for successful email marketing, Effective ways to use Colours in Advertising, 5 Essential Elements in Successful Content Marketing. Some 33% said it had led to them viewing the brand more favourably, 30% less favourably and 37% that it had no impact. Coca Cola has always been a clever troupe! “This fuels hope, and hope fuels action.” EH. EH. Those aged between 18 and 34, who are more left-wing and who come from the BAME community are more likely to be Nike customers, support NFL players ‘taking the knee’ and think brands should take a political stance. Twitter user @edgette22 noticed what was going on with KFC’s Twitter follows and his tweet soon went viral. Spotify’s New Year’s Resolution Campaign. That’s what we’re here to find out, so let’s take a look at five successful digital campaigns that got it right in 2018. Dove fetched millions of views on its YouTube channel for this video that spoke against the unrealistic beauty standards that the Indian society imposes upon young girls. What were your favorite digital campaigns of 2018? Ann-Christine Diaz It then launched a three-month campaign to get people behind the cause, which helped it win the PR and Brand Storytelling Award at the Marketing Week Masters. And more importantly, what can we learn from them? See more, The platform that helps influencers connect with top brands for campaigns & collaborations. As the backlash against plastic intensifies, the market for alternatives will only grow. debuted alongside a new spot in Droga5's ongoing campaign for the - Well, to answer these debates (both real and hypothetical), we got Iris, our AI-analyst, to collect and analyze over one billion posts over the year. 10: Google Arts & Culture, "Art The brand remarkably utilised their hunch regarding which influencers shall bring them more market, and they did it. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. If you take a look at KFC’s account on Twitter, then you shall see that the brand is now following 6 men named HERB and 5 women who formed the Spice Girls. from 15,275 ZIP codes, and even municipal governments and community Consumers’ perceptions of single-use plastics shifted as a result. to improve your user experience. Pom Klementieff, Sasha Lane and Bahia Gold expanded the reach and interest of the campaign, not to mention its social media spread. “For the past 100 years, women’s razor brands haven’t acknowledged female body hair,” the brand says. the auto brand partnered with the social platform to allow car Industry Insiders: Aliza Licht, EVP Brand Marketing & Communications of Alice + Olivia, Author of Leave Your Mark We can identify two key elements behind this success. Social media platforms such as Snapchat, Instagram, Twitter and FB were explored with this campaign. A Guide To Develop Your Business With Influencers, 11 unique branding ideas to consider in 2020, Top 10 Digital Advertising tips for your Marketing Strategy. Ogilvy Brasil and beverage brand Schweppes created a dress Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle. The films were launched on Prada’s website and social media, including IGTV. Each sculpture was modelled on a real man that took his own life, created during a series of workshops involving bereaved families and friends. The restaurant known for its tag line “11 Herbs & Spices” used for prepping its famous fried chicken recipe did this fun campaign that received numerous retweets and guffaws.

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