His reactions and the toys being showcased amassed literally billions of views, attracting toymakers like Mattel, LEGO, Spin Master, Roblox, and other sponsors. Post was not sent - check your email addresses! Among one of the most hands-off influencer campaigns we’ve seen, Nissan invited a handful of outdoor influencers to a 4-day Titan Adventure. Their products are made using only natural ingredients, and wanted to be absolutely sure they were talking to people who valued this information. © Grin Technologies Inc. 2020. A new pair of sunglasses soon became a symbol of ambition and personal drive. Cult Beauty works closely with each influencer to curate an edit of selected products housed in a beautiful co-designed luxury box, coupled with a fully-fledged comms plan which is vital to the success of the project. The car manufacturer partnered with prominent influencers Falco Punch, Sky & Tami, and PatroX as part of a #hashtag challenge. “Yet again, working with the team at Cult Beauty to produce the fourth box with Lydia has been a brilliant experience. Each athlete posed for an Instagram pic in their Prizm shades and declared what it was they were able to see “clearer through my Prizm lenses.” Some athletes saw something abstract – like success – while others saw something tangible – like sushi. All those who signed up to the waitlist received one of Lydia’s favourite products for free upon purchasing the box. OTBT (Off The Beaten Track) designs and sells women’s casual and travel shoes. It’s a young, vibrant brand that has quickly grown in popularity despite only launching a few years back. Not only did the brand raise awareness with a 5% engagement rate on Instagram, but the Nano-influencer campaigns were among the most significant contributions to a record $300 million in coffee purchases in 2018. To reach its objective, the brand rallied a team of Nano-influencers on Instagram. As of this writing, Falco’s video has accumulated 243,000 likes and the hashtag itself has collected over 6 million views. Just ask. Last year’s March Madness event found its way onto Instagram, courtesy of Buffalo Wild Wings. They collaborated and eventually released the Morphe x Jacklyn Hill eyeshadow palette. Starting back in May 2015, The Cult Beauty Box has become one of the most iconic influencer collaboration models that the beauty sphere has seen. Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The campaign featured actress, model, and influencer, Diana Silvers. The examples below cover a variety of industries, strategies, tactics, and outcomes. Each brand’s approach sheds light on proven techniques that could work for your brand, as well. As a result, Headspace received over 100,000 social media followers, along with 2,000 positive comments and post shares. Brands like Oakley have learned how to convert a product into a vision for better performance in life. Influencer Marketing » 13 Best Influencer Marketing Campaign Examples, by Tara Johnson | Jul 15, 2020 | Influencer Marketing. These Nano-influencers went about their daily routine while holding their favorite coffee drink from a local Dunkin Donuts. Having mastered influencer marketing with Instagram Influencers, Gymshark – a fitness clothing brand – decided to scale their influencer program into TikTok. Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. Gillette had two goals: to redeem lost brand excitement and to inspire great gift ideas. Small and big brands alike are finding that influencers have an extraordinary knack for introducing new products. This served as a dual-purpose of increasing initial sign-ups as well as encouraging conversion. Deviating from its usual strategy of sponsoring celebrity endorsements, Buick recently adopted an influencer strategy on a less-common social platform: Pinterest. Sujan Patel / 12 min read ... you’ll never know which path has the least resistance, is the most cost-effective, and provides the best results. A campaign that was six months in the making with award-winning beauty and lifestyle influencer, Lydia Elise Millen, launched in December 2019 and amassed a multi-channel reach of 6.5 million users across YouTube, Instagram and Twitter alone, with total revenue surpassing target by 12% and new customer acquisition exceeding target by 16 percentage points. Much of this success can be attributed to their influencers and their influencer marketing strategy.

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