All the integration levels work differently in strengthening integrated communications. The paper analyses the current market situation of the product and seeks to determine their integrated marketing communications objectives. You can verify the report template is there by looking in \client\web\apps\imc\\en\iMC-NETASSET, the Device Asset Report Template is netAssetInfo.jasper (if v2) or assetinfo.rpt. Also, by weighing the ratio of the industry, it is possible to gauge on how much more or less should be spent in comparison with the competitor. The marketing manager is responsible for deciding the advertising budget, how much will be invested in order to promote the sales and the budgetary allocation to various marketing tools employed. Running IMC 7.2. It is possible to establish the advertisement budget to use by focusing on the percentage of sales. The original version of Coca-Cola Life used in Australia was based on the formulation used in the United States and the United Kingdom. Marketing records and trends indicate that since the introduction of the Life brand in 2014, it has grown into a £ 28.9 million business representing more than 2% of the total Coca-Cola portfolio. Consumers tend to identify with such figures and by exploiting such an opportunity, the product is likely to reach out to more consumers (Belch and Belch 2015). See our User Agreement and Privacy Policy. You may also like marketing action plan examples. The opinions expressed above are the personal opinions of the authors, not of Hewlett Packard Enterprise. This implies that all the functions such as finance, production, communication, and distribution have to work together of because their decisions usually send a form of a message to the consumer. In addition, the advertisement can be promoted using new slogans that can identify with it. The IMC Report Card is a tool I created to help my clients and others figure out how to prioritize their strategies and tactics. Two years since the launch of the campaign, it has proven to be a successful Integrating marketing communication tool which as has seen a considerable growth for the Life brand and the Coca-Cola Company in general. Coca-Cola Life fits in the same category of other Coca-Cola brands such as Coke Zero and Diet Coke. Academia.edu is a platform for academics to share research papers. Horizontal integration takes place across the marketing mix as well as in the business activities. The purpose of this report is to prepare an Integrated Marketing Communication (IMC) plan for Melo Fruitti Company, which offers healthy and organic ice cream. If you continue browsing the site, you agree to the use of cookies on this website. The Integrated Marketing Communication used for marketing the Life brand has the core objective of tapping into the market around consumers of Coke products who are health conscience. We hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability. The preparation comprises of 60% fewer kilojoules and higher stevia content in comparison to the classic coke (Roderick 2016). report in most tools, but the IMC gives you the unique ability to dynamically move between your analysis views. The sales people are critical to monitoring the effectiveness of the marketing tool employed in integrated marketing communication. Here’s 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.. Old Spice: Smell Like a Man. Best Practice Recommendations: Review this template several months prior to the date of the first IMC meeting, and customize to the specific needs and requirements of the study. The Integrated Marketing Communication of Coca-Cola aims at reinforcing the buying behavior of the product consumers by making it a healthy option and a form of lifestyle. Also, this form of marketing for the Coca-Cola Life brand can be done through sponsoring of entertainment events such as motor racing, football, etc.Â. You can also just type "asset" in the 'Template Name' search box it should come up in the results. The company introduced a ‘one brand’ marketing strategy to the product earlier in 2015. The primary goal of introducing the Life brand was to add into the healthier options since most of the company’s previous products are heavily sugary (Wawrzak-Chodaczek, Zeligowski, and Kowal 2015). Consequently, this affords the company lifelong loyalty from the product consumer.Â. For instance, Coca Life brand marketing was primarily based on the percentage of sales as the core method of budget establishment. Integrated Marketing Communication (IMC) is a concept that links together messages and all forms of communication (Percy 2014). Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This template includes a proposed structure for a IMC report as well as draft language and other guidance .

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