in the face of austerity measures born out of crisis. Employability skills such as communications and teamwork are no longer reserved for those workers on a management track, It’s a process of research and contributor, accounting for approximately one of every five technology dollars spent worldwide. For decades, partners have served as extended sales forces for vendors and as such were beholden to sets of incentive goals and other requirements in order to move up the ranks of a tiered partner program system of benefits. However, activity moving outside the firewall is not the only problem with the secure perimeter. looking to assist customers in these efforts. Server administration is still a key According to CompTIA’s Tech Buying Trends Among Small & Medium-Sized Businesses, throughout an organization rather than being concentrated with the IT function. than earlier software models. Additionally, channel firms today are making larger investments in marketing as they become more services-oriented in nature and rely less on hitching their brand to that of the vendors they sell. Just 19% of companies say they are fully staffed at both technology- and business-related positions. The old secure perimeter mindset has been rapidly eroding as companies place more infrastructure in the cloud and allow more access from remote locations. Economies, jobs, and personal lives are becoming more digital, more connected, and more automated. 1 factor necessary to sustaining a healthy and successful MSP market over the next two years. Adding to the challenge of filling a broad range of skills, companies are generally looking for candidates with deeper expertise. Sadly, the impact of the virus was While software development is poised to be the primary pillar for many firms in 2020, it is also an area where many firms may not have a long history. CompTIA projects the global information technology industry will grow at a rate of 3.7% in 2020. which may then be followed by what could be perceived as lateral movement as the other inputs catch-up. Visit www.CompTIA.org for past reports and an extensive library of research and educational content. Top of mind are any continued business struggles as the COVID epidemic drags on. outside the tech industry for technology talent, which speaks to the widely held belief that every company today, regardless of industry, is a tech firm. Much of this is due to the emergence and staying power of cloud computing and the as-a-service nature of how channel firms do business today. come from combining technical expertise with social awareness. This research explores the relevance of technology to SMBs and the factors affecting perceptions, decisions, and investments in established and emerging technologies. Extended Reality (XR): This umbrella concept, including both virtual reality (VR) and augmented reality (AR), may advance beyond niche applications as the technology continues to improve and user behavior adapts. MSPs have had to double down on protection. government regulation, which some states are already pursuing, is an obvious concern. For example, a managed services provider may well need more tech staffing now that a majority of its customers are In 2020, the global information technology industry took a small step back in terms of overall revenue. On the upside, technology firms are planning to capitalize on the ongoing The interrelated nature of technology – where elements of infrastructure, software, data and services come together, means trends tend to unfold in a step-like manner. Scenarios do exist, however, whereby those without legacy infrastructure – and the friction that often comes Rather than treating IoT installations as separate projects, businesses will have to recognize that they are dealing with an expanded architecture. With a foundation of software-driven routines and the compute resources to broadly run advanced algorithms, AI can push software to the The results attempt a best-fit heading into 2021, as many companies continue to move away from spreadsheets and other simplistic forms of data management. Read more about IT Workforce, IT Support and Help Desk, IT Career Center, Cybersecurity, The Business of Technology. The goal of this automation, as with all technological advances, is to reduce the amount of routine work and to create breathing room for innovation. Beyond IoT and AI, companies are excited about building solutions on top of 5G infrastructure, and other topics may have strong but specific use cases (drones), function more as enabling technology Lastly, this report is not meant to cover every trend in the industry. working from home instead of a central office location. current economic climate where finding new customers may be challenging, considering that many of the SMB customers the channel targets have been existing in cost-cutting or frozen-budget mode during the pandemic. Several factors could swing actual spending in either direction. In the unlikely event that new dollars suddenly appear, there are two clear areas where IT pros see the need for additional investment. Countries that are not quite as far along in these areas tend to allocate more spending to traditional

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