It certainly feels safer and easier to conform to the well-worn groove of sameness than to stand out and be vulnerable. The book is divided into nine chapters as follows: 1. Use plenty of facts, but accompany them with emotional appeal. • How famous communicators structured their most moving speeches. You’ll feel more humility as your audience’s aide de camp. Instead, the audience responds willingly with a surge of support. If you tune yourself to the frequency of your audience, your ideas will resonate deeply, and your audience will demonstrate self-organizing behavior. He also has an intense desire or goal that is threatened in one way or another. 3.8. RULE #8: Audience interest is directly proportionate to the presenter's preparation. Compelling. For each incorrect answer, your selection will be highlighted in red and a green border will appear around the correct option. Livraison accélérée gratuite sur des millions d’articles, et bien plus. It also doesn’t mean there should be boxes of tissue under each seat. As consumers, people are hardly strangers to emotional appeal, and there’s little doubt that they’re prepared to respond emotionally to a presentation. People love stories because life is full of adventure and we’re hard-wired to learn lessons from observing change in others. Mentors have traveled the hero’s road before and they can pass on the skills they acquired to the hero. Moving in the direction of an uncertain future with unknown risks and rewards takes guts and intuitive skill, yet unless businesses make these moves they’re not likely to survive. You can make them fun, exciting, and full of meaning. Presentations create a catalyst for meaningful change by using human contact in a way that no other medium can. So why aren’t presentations more emotional? Apply Resonate in This Workshop. People enjoy following a leader who has survived personal challenges and can share her narrative of struggle and victory (or defeat) comfortably. Getting ahead of the next curve requires courage and communication: courage to determine the next bold move, and communication to keep the troops committed to the value of moving forward. It’s risky, and it takes fortitude to be different amongst friend and foe. those who cannot change their minds cannot, If you go hunting with your college buddies and. grains of salt jiggled, popped, and then moved to new places, reorganizing themselves into beautiful patterns as though they knew where they “belonged.” Haven’t you often wished you could make customers, employees, investors, or students snap, crackle, pop, and move to the new place they need to be in order to create a new future? It helps build resilience, optimism, …, by Nancy Duarte has certainly done that. • Why you should see yourself as a mentor instead of a hero Truly great communicators make it look easy as they lure audiences to adopt their ideas and take action. Make it about the audience. But these are also the stories that have the most inherent power to change others. If you can harness imagination and the principles of a well-told story, then you get people rising to their feet amid thunderous applause instead of yawning and ignoring you.”. Great presenters transform audiences. Persuading with a story is hard. Pour sortir de ce carrousel, utilisez votre touche de raccourci d'en-tête pour accéder à l'en-tête suivant ou précédent. Don’t blend in; instead, clash with your environment. Even with mountains of facts, you can still fail to resonate. Duarte melds the power of story with striking visuals to turn ideas into powerful presentations that help you activate your audience, and leave them forever transformed. Leave your audiences energized and ready to take action with Resonate. If you’ve been trapped in a bad presentation, you recognize the feeling almost immediately. The enemy of persuasion is obscurity. https://www.amazon.com/gp/product/0470632011, https://itunes.apple.com/us/book/resonate/id517154732, https://www.barnesandnoble.com/w/resonate-nancy-duarte/1102492812, https://800ceoread.com/products/resonate-nancy-duarte-english, Daniel Pink, author of DRIVE, WHEN, A Whole New Mind. Classement des meilleures ventes d'Amazon : Comment les évaluations sont-elles calculées ? When you show up to give a presentation, your attitude shouldn’t be an arrogant, “It’s all about me.” Instead, it should be a humble, “It’s all about them.” Remember, your success—and the success of your firm—both depend on them, not the other way around. After reading this book I feel more confident about giving interesting and engaging presentations. The author′s approach is simple: building a presentation today is a bit like writing a documentary. Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team, "Few things excite me more than a great communicator something I′ve wanted to be ever since I ran for president of the seventh grade. Presentations are about change. Presenting ideas can either evoke puzzled stares or frenzied enthusiasm, which is determined by how well the message is delivered and how well it resonates with the audience. There is a simple way to determine whether it’s worth putting this level of commitment into a presentation…. You will discover how to understand your audience, create persuasive content, and elicit a groundswell… That’s what will draw attention to your ideas. those who cannot change their minds cannot "Finally! After a successful presentation, you might hear people say, “Wow, what she said really resonated with me.”, Resonance is a well-known phenomenon in physics. Screenwriter Chad Hodge points out in Harvard Business Review that we should “[help] people to see themselves as the hero of the story, whether the plot involves beating the bad guys or achieving some great business objective. All too often, presentations don't resonate with the audience and move them to transformative action. Presentations don't have to be boring ordeals. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what’s already there. Organizations must continually shift and make improvements to remain in good health. Modern examples of mentors are The Oracle in The Matrix or Mr. Miyagi in The Karate Kid. Resonate: Present Visual Stories that Transform Audiences, Choisissez parmi 20 000 points retrait en France et en Belgique, incluant points relais et consignes automatiques Amazon Lockers, Les membres du programme Amazon Prime bénéficient de livraisons gratuites illimitées, Sélectionnez cette adresse lors de votre commande, Acheter les articles sélectionnés ensemble, Livraison à EUR 0,01 sur les livres et gratuite dès EUR 25 d'achats sur tout autre article. You need to tap into other deeply seated desires and beliefs in order to be persuasive. O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from 200+ publishers. Vous écoutez un extrait de l'édition audio Audible. You’re Yoda. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. The book “resonates” with us. But easiest doesn’t always mean best. That converts even the most ordinary presentations at staff meetings into platforms for persuasion. The best stories become etched on our hearts, igniting information and giving it the ability to withstand the test of time. But that improved world of tomorrow quickly becomes the ordinary world of today. by Touch the Presentation Form to expand it and reveal an interactive analysis of the presentation. Presentations are ideal opportunities for this level of communication, because they are one of the few types of interactions where people connect in person, and it’s deep connections that make great presentations stand out. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. Ever since humans first sat around the campfire, stories have been told to create emotional connections.

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