However, it is critical that marketers understand the key trends and issues that will help to identify tomorrow’s marketing strategies (Government of Canada, 2013). Marketing Strategies The Hospitality Industry Have To Focus On In 2014. The 7 P’s of Marketing. They have also suggested using social networks to engage the guests before, during and after their trips. The original marketing mix was proposed by Jerome McCarthy in his 1960 book Basic Marketing. For hotels to attain better marketing strategies is not always easy. Personalisation marketing in the hospitality industry is a technique which delivers promotional content to users on a more personal or individual basis. The ‘marketing mix’ originally consisted of the “4 P’s”, defined as Product, Price, Promotion and Place. Image Credit: The big players like TripAdvisor, Google, Twitter and Facebook at the beginning of 2014 advised the hotel marketers to shift most of their promotional budget to mobile marketing. Kevin White. Amira’s Deli, The Pointe . Effective planning, research, customer understanding, integrated marketing communications, and using online customer service strategies to support effective marketing are fundamental requirements for successful services marketing. Hospitality marketing is about applying marketing strategies and techniques in hospitality industry. When it comes to crafting a marketing strategy, you can refer to a basic marketing principle referred to as the ‘marketing mix’. Happy Clients. The Services Marketing Mix (or 7 P’s of Marketing) is shown in the following diagram. 10 Smart Hotel Marketing Strategies to Increase Bookings Margot Whitney Last updated: September 1, 2020 ... Marketing and customer service go hand in hand, especially in the hospitality industry. It takes a look at how organisations in the hospitality industry e.g. restaurants, hotels, and food service providers make use of marketing strategies and techniques to promote their products and services to … The 7 P's of Hospitality Marketing. If you go above and beyond for your customers, then they are much more likely to pay it forward and do the same for you in terms of stellar online reviews, referrals, and return visits. Amira’s Deli, situated at The Pointe, Palm Jumeirah, boasts of its fusion cuisine - American Deli and European bakery. Many marketing firms try their best to sell you their service so that you can easily implement the latest marketing tactics in your hotel. Extending this model to services, the Services Marketing Mix was developed by Bernard H. Booms and Mary J. Bitner in 1981. Our team at Be Unique Hospitality was tasked to engineer their menu to fit its unique concept. Using these, we are able to create marketing strategies tailored to your target audience.

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