. Search, filter and analyze influencers among 10M+ accounts with 20+ search criteria. They recently uploaded this infographic to their Facebook page: For example, were you aiming to increase brand awareness or get more conversions? Influencer is a youth-oriented company, with co-founder and CEO, Ben Jeffries, still only being in his early-20s. TikTok is a social media platform where you can upload short videos and share them online. Need some inspiration to start your own TikTok influencer campaign? organizes influencer marketing for their clients across all social platforms, across all categories, and across all levels of influencers and campaigns. The method you’ll use to track your results will vary depending on your goal. The experts at Obviously have an in-depth understanding of the social media landscape. Monthly TikTok downloads have steadily increased, surpassing Facebook, Instagram, YouTube, and Snapchat. Mediakix Brands should also be familiar with what’s important to influencers in a brand partnership. There are now over 3 million influencers in the Neoreach database. Hundreds of the creators that PMYB collaborates with on TikTok go viral (some directly on TikTok, others off it). offers a wide range of digital marketing solutions, including TikTok influencer marketing. A brand’s TikTok marketing strategy should invest in TikTok influencer marketing ads. Ideally, you want to choose someone who would realistically use your product or service – maybe they already do. Create a TikTok challenge using your music track. Popular micro-influencers, like those found on Instagram and Snapchat, are known for their strong engagement rates among niche audiences and a loyal following can be even more powerful on TikTok when influencers tap into their following and weave branded messaging into trending topics and challenges. Although there is plenty of fun and creative ways to share this information, particularly on a video-based platform like TikTok, you must make it obvious to followers – it can be as simple as adding “#ad” in your caption. They harness creativity and data to deliver content that resonates with their clients’ target audience, precision aligned to meet business objectives. If you’re in the fitness niche, try searching for general industry hashtags like #fitness or #fitspo. They help find the best influencers for your target market and campaign. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster. Neoreach prides itself on the depth of the data it holds about each influencer. TikTok hashtag challenge ads take the challenge culture of TikTok and put it into an advertisement format. Post was not sent - check your email addresses! Users can upload and share videos up to 15 seconds in length, and often feature lip-syncing, dancing, pranking, among many other comedic acts. You can type their name and/or the username they use on other social media platforms into the TikTok search bar; if they don’t pop up, try looking on their website or. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless influencer marketing experience through creative content, strategy direction, Influencer recruitment, campaign execution, and world-class reporting. TikTok’s fast-paced culture may make memes fleeting, but it also makes influence attainable. So, rather than handing your influencers pre-determined messaging for a sponsored video, give them a product, slogan or challenge and allow them to get their creative juices flowing. Most influencers would generally be micro-influencers, with 1,000 to 100,000 followers. 6 Types of Customer Testimonials to Use on Instagram (with Examples), How Duplicate Content Can Negatively Affect Your SEO Efforts, 7 Steps to Launch a Contest on Instagram to Boost Engagement and User Generated Content. While it’s not a requirement to work with a mega-influencers to generate TikTok influencer marketing campaign ROI, knowing the cream of the crop TikTok creators gives your brand an idea of who is the most popular and likely commanding the highest engagement rates (and costs). They aim to meet the influencer marketing needs of everyone from fast-growing start-ups to the most significant global brands. Generate audience reports, Fake check, demographic analysis. Julius sees the importance of lists, and you can create lists of potential influencers as you go through the discovery process. They recognize that top TikTok influencers can be highly effective in promoting content for brands targeting the youth sector. In the first campaign of the platform’s kind, Ralph Lauren ran a campaign to promote the U.S. Open. They will guide you towards the perfect channel for your brand, and make sure you get the most of your influencer campaign. After all, you aren’t just looking for any influencer — you’re looking for an influencer that would be a good fit for your brand. Beyond drumming up buzz around the brand, it’s also essential that TikTok influencers drive real results that translate into customers—either immediately or in the future. They include influencer marketing amongst their product offerings. Influencer provides tools for brands to find, match, manage, and report on creators for influencer marketing campaigns through actionable insights and data-driven intelligence. They’re Berlin-Hamburg-Cologne-based and network Germany. Different metrics may be more relevant to you based on your goals for a specific campaign. Here’s a good example: popular TikTok creator Spencer Knight recently did a brand partnership with Uber Eats. Since Duets are a popular type of video on TikTok, he created a beatboxing video (his speciality) that his followers could duet. campaign (where Little Caesar’s customers donated pizza to first responders during the COVID-19 pandemic). Upfluence Inc. to see if they have a complete list of their social media accounts. The Influencer Marketing Factory then tracks every heart and comment to create an extensive report at the campaign’s end. The following content performs exceptionally well: Another consideration is TikTok’s “For You” page, which is custom to each user, designed to serve up recommended content that is most relevant or in line with what videos the user has engaged with already. They probably include TikTok in this initial list because co-founder, Elena Kutsopal ran the first influencer video campaigns on musical.ly (TikTok). Learn how your comment data is processed. Mediakix is a well-established American influencer marketing agency, offering a comprehensive range of services to its clients. Create dances featuring your music. After identifying the right influencers for your TikTok influencer marketing campaign, it’s time to start working with them. The creativity TikTok users are afforded—through filters, duets, challenges, and other audio-visual effects—make TikTok a rabbit hole of an app where users flip through an endless stream of quirky, cringeworthy, addictive content. This made influencer marketing labor intensive, and difficult for the average business wanting to become involv4ed. Users spend an average of 52 minutes per day on TikTok. They observe that TikTok appears to be at the same point in its growth pattern that Instagram was five years ago. TikTok is an essential platform for any brand that’s looking to increase brand awareness and conversions. When users land on the hashtag challenge page, they can click on either the Videos tab or Explore tab. Uplab Performance and Influencer Marketing Agency knows how to reach teens and young adults through short videos on TikTok. Type in simple keyword phrases to look for influencers, such as: Again, you can also narrow down your search according to your industry.

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