Your brand needs to be where your customers are at—and…, Social recruiting is the process of advertising jobs, recruiting candidates…, 438 University Ave 1. Especially with numerous travel agencies, airlines, and hotels, the competition for brand awareness can really heat up. When you go on holiday, it can be dull to write the same unoriginal ‘out of office’ message when someone emails you, as well as to read it. WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. This campaign showcased the location in an innovative and engaging way. We have a lot more where that came from! That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. WestJet has been leading the path in travel and tourism with content marketing over the past few years. They gave a free Starbucks gift card to their guests. Read more here. Some tiles were videos and others were hidden offers. Similar to the example below, Westin’s humor really shined through. Holidays are the time when flight tickets might go up. The content was also repurposed on a microsite. Blue doors were placed around Paris, which opened and gave people an immersive digital experience of what they could be seeing “next door”. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. Branding/Rebranding Visualization with UseCases – How to build your brand? | Privacy. It was a simple, yet highly effective way to showcase London’s best bits concisely and from a unique viewpoint. If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Id have to check with you here. Air Canada ran an ad in the US during the night of the 2016 presidential election. One of Club Med’s most notable travel marketing campaigns is Escape a la Club Med which drew on the idea that people today need to slow down and disconnect. The documentation of the road trip included photos of landmarks and tips on things to do. A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. One of Club Med’s most notable travel marketing campaigns is Escape a la Club Med which drew on the idea that people today need to slow down and disconnect. Visit London created a video via a drone flying over the most beautiful and iconic attractions in the capital, from the Tate Modern to Greenwich. Digital Marketing Packages - How To Build One! Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Why make your own out of office reply when you can generate a funny, quirky one? The campaign was a huge success because ordinary users shared their own experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. This perfectly integrated offline and online, and as a result the video generated over 1.5 million views on YouTube. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time. To encourage Londoners to go on holiday to Ireland, the video contrasts the mayhem of commuter London with the peacefulness of Ireland, represented in a race between two men – one travelling to work in the capital, and the other travelling to the pub in Ireland for a pint of - you guessed it - Guinness. As Alicia Javelin, head of Content and Product Marketing pointed out, “We really wanted to state things in a fun way, to be a bit different in tone, maybe even a little bit quirky.”.

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