People are switching between mobile and desktop. Your demographics will vary, obviously, depending on your goals and target audience. He goes out on a search for inspiration. You can see the entire campaign here. Whether you operate a small hotel or your own travel agency, the key to earning repeat business is by offering an experience your customers can’t wait to return to. Think of guests staying at your hotel as family members, and go out of your way to offer an experience they’ll never forget. Would you travel to a destination you knew nothing about? Instead of selling features to your customers, try and sell a unique and enticing experience. In my experience Facebook is still one of the best social platforms for travel agencies and tour operators in terms of driving web clicks. 33 million people searched for airline tickets or reservations. Read more about here. Don’t be the cheapest budget hotel, but the best hotel in your region. Get access to dozens of tools to help you create, grow and scale your business! Reading about travel destinations is one thing but watching a video brings is a far more immersive experience. and perfect her Tim Tam Slam. A good newsletter will drive traffic to your site, encourage social shares and generate leads. NFC is all about proximity communication. 24 million people bought airline tickets or reservations. Privacy Policy. Once you know who you're targeting, it's time to focus on what this audience wants. In general, most mobile travel searchers are looking for ideas and to compare prices, while the majority of desktop travel searchers are ready (or nearly ready) to purchase or book a reservation. Do you run a boutique travel business? Olery reports that 81% of travellers find travel reviews important and 49% won’t book a property without reading reviews. Live streaming was once restricted to those with the means and the right technology. Live streaming is much more powerful than video because it opens up communication and enables real-time viewing and answers. Thanks to the likes of Periscope and Facebook Live anyone with a smartphone can download an app and become a broadcaster. Every month, millions of people are searching using a variety of travel keywords. Be consistent with your timing, your message, and use the tools available to you through your host agency. Learn the art of blog writing by enrolling in our course, The Blog Writing Workshop. Add an extra incentive with a referral program. Boston, MA 02199. It’s a job that requires industry knowledge and a specific skillset, so consider calling in a pro. Use Facebook Insights to track, manage and alter your strategy in line with your goals. Agent is not a participant in the Travel Consumer Restitution Fund. Look closer and you’ll see that they’re actually very different from each other, occupying different niches within the luxury hotel category. Consider setting up a theme for each day to help with consistency. Check out the top branded searches for theme parks: Travel Marketing Tip: It was previously suggested in 5 Data-Driven Travel Marketing Tips here on the WordStream blog, and it's worth repeating: Bid aggressively on brand terms to make sure you maximize your visibility in the SERPs. Assign a staff member to update the site regularly because a little effort will go a long way. Promote a key Benefit of Travel … 22 million people booked hotel or motel reservations. Are you looking to be a successful travel agent? Photoshop vs Illustrator: Which Work Best for You? 11 Creative Ideas to Market Your Destination #1 Creating a Tourism Marketing Plan for Your Destination. She has over a decade of experience working with travel companies to improve their online visibility. Gift cards are a great way to reward clients for referrals. By hosting a travel night, clients can learn more about a specific destination, tour or cruise. Read more about the campaign here. 14 million people searched for car rentals. Read more about the campaign here. Marketing your hotel as the cheapest accommodation around is a great way to attract customers, but a poor way to generate any real revenue. KHM Travel Group has tips to prepare our agents to work a tradeshow. For one, people will be heading to beaches and other warm weather destinations. You know you need a subscription form on your site, but do you understand why? What frustrates them when researching and booking? Note: Check out Four travel companies who harnessed the power of content marketing. We know she is between the ages of 35 to 49 and wants to find ideas for a cheap summer family vacation.

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